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3d viz challenging the real estate business

3d visualisering 3d viz is changing the real estate business. In the old days it was a bit of a problem to sell unbuilt real estate projects. Now, with the help of software like 3d Max and others, developers can show their potential buyers exactly how a project will look with virtual 3d visuals (3d visualisering). A client now expects to see both facades and the interiors of a house or a flat before he or she buys, even if delivery is two years ahead.

New technology taking 3d viz further

But now things are changing all over again. The last couple of years many real estate projects have been promoted by virtual videos, more expensive but also a more effective way of showing a unit. And it has also shown to be effective in the terms of increasing sales. Statistics are showing that both turnaround time is shorter and price is higher with high quality 3d visualisations. This is off course two extremely important factors for developers. And it’s also why things are moving forward once again. The next step now it to let client enter their new home in VR glasses to see and move around in a 3d visualized environment. The apartment or house can be as detailed as your own home, and client can se all the rooms, they can see and plan how to place furniture and decorations in a much better way than working with flat floorplans.

Visual presentation, comes with a challenge

Visual presentations have proved to be an important mean for the real estate business. But does it also have other implications for the business? Well, it seems it actually does! One thing is that buyers actually expect fancy imagery before buying a new home now, and it’s not possible to sell something without it. The other and evenly important factor is that this actually forces the developers to develop higher quality projects. Why? Because with high quality 3d visualisations clients do get a much better understanding of what they are buying, and they will not buy something they don’t like. This actually have resulted in a quite substantial increase in quality of new homes. Before it has been difficult to spot problems with a floor plan. The architects placement of furniture perhaps did look ok in simple flat 2d floor plans, but when viewing it in crystal clear 3d, and perhaps even through some 3d glasses were you are free to move around and really understand the plans, every flaw fast becomes apparent. Then even mom can see that the sofa is only 4 feet wide, and not 8, like it seems in the plans.

The future so bright you gotta wear shades!

A bright future ahead of us it seems! Or at least we can state that for a homebuyer the future is brighter, but you have to wear your 3d glasses. It will certainly help you to understand and choose your new home based on a more solid foundation. Good luck!


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